By Lyre's Spirit Co
28th Apr 2020
In only the first year of launch, standing true to the brand’s tagline "the finest range of non-alcoholic classic spirits the world has ever seen" Lyre’s Non-Alcoholic Spirits has been awarded 10 medals at the 2020 San Francisco World Spirits Competition (SFWSC)!
SFWSC is one of the most influential spirits competitions in the world, judged by a panel of 52 leading industry experts. This year's competition was the biggest in its history, featuring almost 3,000 entries in various categories. The portfolio now surpasses all others brands in the category, having claimed the most awards for flavour and taste.
It was not so long ago, that desiring a low or no alcohol drink meant compromising on taste. Enter Lyre’s –
“The judges tasted Lyre’s against alcoholic counterparts in the aperitif, coffee liqueur, fruit liqueur, nut liqueur, other whiskey, and sugar cane spirits categories. It was exciting to discover non-alcoholic products that could sit on the back bar like an alcoholic spirit and the medals reflect how impressed we were with the quality across the range.”
- Anthony Dias Blue, the competition’s founder and executive director.
SO HOW DOES LYRE'S REVIEW?
“The San Francisco World Spirits Competition has seen an increase the past few years with non-alcoholic entries and this is the first year that they have placed exceptionally well with Lyre’s Non-Alcoholic Spirits,” said Anthony Dias Blue, the competition’s founder and executive director.
Other award milestones include Lyre’s Aperitif Rosso receiving a double gold from the 2019 SommCon’s Concours d’Spirits competition presented by The Somm Journal, one of only five double gold medals presented across all categories and the only non-alcoholic product to be judged blind by the tasting panel against full-strength counterparts. Lyre’s Orange Sec, White Cane Spirit and Aperitif Dry received silver medals.
“It is brilliant to see Lyre’s Non-Alcoholic Spirits honoured with such a prestigious set of awards and I am even more pleased to see non-alcoholic spirits participating in and winning awards at competitions like the San Francisco World Spirits Competition,” says Mark Livings Lyre's CEO and Co-Founder. “As the movement toward lower ABV and zero-proof drinks continues to rise, Lyre’s offers consumers an option to enjoy their drink, their way. We believe our collective medals from highly controlled blind tasting competitions makes Lyre’s the most awarded non-alcoholic spirit brand globally and undeniably reinforces the credibility of this new category and our range and flavour leadership”