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Journal

Lyre's judged superior to alcoholic spirits in blind tasting

By Lyre's Spirit Co

3rd Jan 2020

Lyre's judged superior to alcoholic spirits in blind tasting

Celebrations are continuing here at Lyre's HQ, with our non-alcoholic spirits picking up a raft of massive awards in recent weeks.

The Drink Easy Awards are a celebration of Australian drinks and the culture that surrounds brewing, distilling and fermenting.

Lyre's Non-Alcoholic Spirits performed extremely well in the non-alcoholic category, taking out the gold, silver and two additional Top Ten placings amongst a field of non-alcoholic beers, wines, RTDs and Spirits.

Lyre's Italian Orange and Tonic

The judges declared Gold winner Lyre's Italian Orange was: "Super enjoyable with something light and fizzy for bitter orange soda vibes. The perfect Italian summer in a glass, sans the booze."

They said Silver winner Lyre's Aperitif Rosso: "Would definitely work well as a spritz. Lovely acidity, balanced bitterness and citrus rounds this out to perfection."

Lyre's Coffee Origionale and Amaretti rounded out this impressive showing, picking up sixth and seventh places respectively.

Even more remarkable however, was Lyre's debut in the inaugural Concours d’Spirits competition, where our non-alcoholic products won high praise when judged against their full-strength counterparts.

Lyre’s Aperitif Rosso was one of only five double gold medals presented across all categories of the Concours d’Spirits, which is judged blind by 12 world-renowned palates and leaders within the wine and spirits industry.

“It’s incredibly unexpected and very much appreciated that within six months of launching, our range of Lyre’s non-alcoholic spirits are being recognised this way," said our co-founder and CEO Mark Livings.

"These judges are some of the best credentialed palates in the beverage world, so for our non-alcoholic range to better alcoholic equivalents is virtually unprecedented.

"Responses like this give us great confidence that our range gives people real freedom to choose and enjoy a low or no alcohol drink."

Judged blind by the experts, Lyre's Non-Alcoholic Spirits also received three silver medals for our Orange Sec, White Cane Spirit and Aperitif Dry.

Need we give you any more evidence that Lyre's spirits taste just like the real thing?

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