Lyre’s partnership with the McGrath Foundation

By Lyre's Spirit Co

23rd Mar 2023

Lyre’s partnership with the McGrath Foundation

The team at Lyre’s are tickled pink about our partnership with the amazing McGrath Foundation. In fact, we feel that rosy about it, we’re donating 10% of sales from our Pink London Spirit to the foundation, permanently.

Scroll on to learn more about this inspiring charity, the difference they’re making to families across Australia, and how, by sipping on our Pink London Spirit, you can make a difference too.

Who is the McGrath Foundation?

They’re a charity that raises money to fund McGrath Breast Care Nurses across Australia. These nurses provide invaluable support to women and men experiencing breast cancer in communities right throughout the country.

Specially trained and experienced, McGrath nurses provide physical, psychological and emotional support and care to patients and their families – for free, and with no referral.

Their support is massively improving the quality-of-care people receive and importantly, it helps create invaluable time in people’s lives not defined by breast cancer.

McGrath Foundation’s impact so far…

  • 193 McGrath Breast Care Nurses in communities across Australia.
  • 118,000 families have been supported since 2005.
  • 253422 hours of McGrath Breast Care nursing for individuals and their families last year.

Our partnership

We’ve been a proud partner of the McGrath Foundation since early 2022. At the same time, we dropped our non-alcoholic Pink London Spirit and announced that 10% of all sales would be donated to the foundation.

Since then, we’ve been part of all sorts of initiatives to support McGrath including luncheons at Australia’s premier racing carnivals, Dry July drive home degustation dinners and the 2022 Vodafone Ashes Pink Test, where, on day 3 of the test, 100% of sales for Pink London Spirit went directly to the McGrath Foundation.

We’ll continue to donate 10% of full priced Pink London Spirit 700ml & 200ml throughout 2023 and beyond.

How can you help?

By sipping on Pink London Spirit – the prefect non-alcoholic alternative to pink gin, you can join us in making a difference to people living with breast cancer right across Australia.

For every bottle you buy, 10% goes directly to the foundation - permanently.

Need mixing inspo? Have some fun, minus the hangover, with these much-loved Lyre’s recipes.

Lyre’s Pink London Spritz

Simple and sparkly, this summary spritz works great with either tonic, soda water or lemonade for a sweeter finish.

Here’s what you’ll need:

Build ingredients in a large wine glass with plenty of ice and stir. Top with lemon wheel and berry of choice.

Lyre's Pink London G&T

Now here’s a summer sipper with a twist that’s sure to leave you bright-eyed and bushy tailed. The spirit’s notes of rose, cherry and blackberry pair perfectly with strawberry and cucumber making for the tastiest of tipples.

Here’s what you’ll need:

Add all ingredients to a highball glass and stir with ice. Finish with a rosemary sprig.

Lyre’s Pink London Cosmopolitan

Prepare for a blast of citrusy goodness with this sweet snifter. With notes of fresh strawberry and cranberry, this fresh combo is hard to beat.

Here’s what you’ll need:

Add all ingredients to a shaker and shake hard. Fine strain into a coupette and garnish with orange zest.

Lyre’s Pink Lady

You’ll be positively blushing with our rendition of this classic cocktail. A delightful balance of fresh fruit and savouriness that’ll tickle you, well, pink.

Here’s what you’ll need:

  • 60mL Lyre's Pink London Spirit
  • 30mL cloudy apple juice
  • 15mL pomegranate syrup
  • 30mL egg whites (or aquafaba chickpea water)
  • 1 tsp organic apple cider vinegar

Add all ingredients to a shaker with ice and strain into a Nick & Nora glass. Garnish with skewered cherry or dried orange wheel.

Lyre’s Pink London Negroni

Grab your squad, a bucket of ice and a spot in the sun because here’s a cocktail you won’t want to miss. Full of flavour, it sings with aromas of rosehip and a wild berry backbone that complements the bittersweet symphony of citrus.

Here’s what you’ll need:

Stir briefly over a large block of ice in an old-fashioned glass. Garnish with lemon wheel.





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