Q: WHY LYRE'S?
A: Lyre’s was created to change the way the world drinks and give freedom of choice. We’ve all encountered social situations where we would like enjoy a drink, but for one reason or another, a non-alcoholic option is a good choice. The unique Lyre’s range of premium non-alcoholic variants contain the same natural essences, extracts and distillates that match the aroma, taste and appearance you find within time tested classics. Only Lyre’s can transform a broad range of mixed drinks and cocktails into a non-alcoholic version with most of the building blocks covered. More and more people across the globe are seeking mindful drinking options, and Lyre’s non-alcoholic range of spirits means you can still enjoy a sophisticated drink. To enjoy the freedom to have your drink, your way, simply choose your drink and just Make it a Lyre’s.
Q: WHERE DOES THE NAME COME FROM?
A: The name is inspired by the Australian Lyrebird, the world’s greatest mimic. The Lyrebird can mimic all kinds of sounds, even the ring of a mobile phone. We believe our range is the world’s most successful mimic of the classic style of spirits, in a non-alcohol version. So, we take our inspiration from the Lyrebird in the brand and not from lying.
Q: HOW IS LYRE’S MADE?
A: Lyre’s is incredibly challenging to craft – from our expert deconstruction of the elements that make the time-honored classic flavors, to the meticulous sourcing of every all-natural, unique essence, extract and distillate from around the globe, to the development of our own proprietary non-alcoholic base. We take great pride in the drinks that Lyre’s has created and want people to recognize our commitment to bring these classic drinks to people looking to make mindful choices. It’s part of the reason why we are a premium product in that we lead the development of this new category, giving people the social freedom by making possible what was previously impossible available across the globe.
Q: WHERE IS LYRE’S MADE?
A: At present, Lyre’s is made in Australia. In the future, we will produce Lyre’s in a range of markets in key regions across the globe.
Q: WHO OWNS LYRE’S?
A: Lyre’s is an independent Australian company, formed in 2019. The headquarters are based in Sydney Australia, with offices in London and California.
Q: WHAT DOES LYRE’S TASTE LIKE?
A: Lyre’s tastes just like the style of the classic spirit that we are paying a homage to. By taking the time to identify the distinct aromas, tastes and visual appearance you find across each style, we have been able to source the best all-natural essences, extracts and distillates from around the globe and blend them to match our own flavor architecture. No one brand is used as a reference, rather the best characteristics across the style are represented in our version of the classic.
Q: IS LYRE’S SUGAR FREE?
A: To bring the true sophisticated flavors to life in Lyre’s, we use a range natural sugars to match the mouthfeel and sweetness of the classic spirit style. This means that while Lyre’s is not sugar free, our calorie/kilojoule levels are much lower than our alcoholic equivalents because of our no-alcohol base. Making your drink a Lyre’s will reduce your calorific consumption compared to a full-alcohol equivalent.
Q: HOW DOES LYRE’S COMPARE IN CALORIES?
A: Lyre’s has significantly less calories that the equivalent traditional alcohol sprit equivalent. Depending on the variant, Lyre’s is up to 95% less calories than the equivalent drink containing alcohol. The actual range is between 64% (Rosso Aperitif) and 95% (Dry London). Most are roughly 75-90% less. Making your drink a Lyre’s will reduce the calorific consumption compared to a full-alcohol equivalent. Below is a table of comparisons*
*SOURCES - Lyre’s nutritional cards. Various brand and comparison websites such as www.calorieking.com
Q: WATER - HOW CAN I MAINTAIN MAXIMUM FLAVOUR OF MY DRINK?
A: Our aim at Lyre’s is to pay ultimate respect to the flavors of the classics. By taking these flavors and using our non-alcohol base, we recommend reducing ice and following the recipes we have developed that showcase the liquids in the best proportions. It’s true of other styles of products such as sugar-free, or gluten free that some slight adjustment is expected. We do believe that no other beverages are as close to the original as Lyre’s and that means that you have the benefit of freedom of choice of a non-alcohol alternative, without losing the taste of the time-honored classics.
A: Lyre’s is a premium product and the price reflects that. Years in the making, our range has been meticulously crafted for sophisticated adult tastes with extensive development to create the flavor architecture required to make Lyre’s commercially available. Lyre’s price reflects the benefit we provide as an alternative option when looking for mindful drinking choices.
Q: IS LYRE’S 100% ALCOHOL FREE?
A: The Lyre’s range is classified as non-alcoholic, meaning they contain 0.5% ABV (Alcohol By Volume) or less (the range sits between 0.2% - 0.3% ABV). Lyre’s is like many beverages – Orange Juice or Kombucha for example, in that it contains trace amounts of alcohol. You’ll even find similar levels (or higher) amounts of alcohol in foods like bread or ripe fruit. True story!
Lyre’s doesn’t claim 0.0% ABV, but instead claims that it is non-alcoholic spirit, given the ultra-low volumes of trace alcohol in our beverage (less than 0.5% ABV). We note non-alcoholic beverage classification can vary from country to country, but legislation typically falls between a maximum alcohol content of 0.5% ABV and 1.2% ABV to be considered a non-alcoholic beverage. We do know that some online resellers are advertising our range, as well as other non-alcoholic spirits as 0.0% ABV, which is incorrect. Please let us know if you come across this.
Q: HOW DO I STORE LYRE’S?
A: Always reseal with original cap after opening. Do not leave bottle open or replace cap with pourer. Once open, best refrigerated for optimum freshness. Recommended to be consumed within 12 weeks of opening.
Q: DOES LYRE’S CONTAIN ANY ALLERGENS?
A: All of the ingredients used to meticulously craft Lyre’s are free from known allergens (excluding our rum products which contain Barley). We use all-natural ingredients throughout our range. We recommend reading the individual product pages for more specific information in relation to each product.
Q: IF LYRE’S HAS NO ALCOHOL CAN MINORS DRINK IT?
A: Lyre’s is a product designed for the enjoyment of adult tastes. The product has been created for people of legal drinking age looking for a sophisticated non-alcohol alternative. While it may technically cause no harm, Lyre’s in no way endorses or encourages consumption of our product by anyone who is not of legal drinking age.
Q: IS LYRE’S ANTI-ALCOHOL?
A: Lyre’s is in no way against alcohol. We do see a trend towards mindful drinking. Our approach has been to pay homage to the time-tested classics that make up the traditional alcohol category. We have just seen that there are times and occasions when you can’t enjoy these classic flavors and have to break the taste. By switching to a Lyre’s, or perhaps mixing your lyre’s with alcohol, you can still enjoy the taste that has made these styles so popular, but you can manage the other factors that lead you to a non-alcohol/low alcohol choice.
We do believe that we can play a role by removing the stigma of not drinking that occurs with the obvious switch to a traditional non-alcohol beverage solution, especially in confronting social situations. By simply taking a drink and making it a Lyre’s, we can help by offering a degree of social camouflage, in that you can enjoy the same drink, served the same way with the same tastes, it just is a non-alcohol version, empowering you to drink freely.